10 Easy Ways to Fight Fast Fashion | Melissa Hemsley
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10 Easy Ways to Fight Fast Fashion

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10 Easy Ways You can Fight Fast Fashion

Do you want to have a more conscious closet? 

For my Future of Fashion Sustainability Session, I got my favourite slow fashion pioneers together in one room to talk about how we can quit fast fashion and  start to curate a more conscious closet. Here are *10 easy ways* you can do just that. 

 1. Rent an outfit or buy second hand.
Did you know you can rent a designer dress or a pair of amazing shoes? Renting or buying your clothes second-hand are two of the easiest ways that we can fight fast fashion. Start browsing the brilliant charity and vintage shops on our high streets, you could host a swap shop with friends or rent your clothes via an app: I like Rent My Wardrobe, Hurr and By Rotation.

2. Outfit repeat.
Slow fashion activist, Venetia Falconer, is a brilliant advocate for championing #OOOTD or Old Outfit Of The Day. She told us how she celebrates the gems in her wardrobe that have stood the test of time and which she still wears over and over again. Rather than buying new clothes every season, rethink those items you already have. Follow @venetiafalconer and the hashtag #OOOTD on Instagram for more inspiration.  

3. Buy for life.
If you do need to buy something new, buy clothes that will last. They might be more expensive but you won’t need to replace them after a few wears.
Buy Me Once is a great website championing quality products made to last. Before you buy, always ask yourself, will I wear this at least 30 times? If not, think about borrowing or renting, or upcycling something you already have. 

4. Wear an apron.
This is a quick tip from my mum. If you’re cooking, gardening, or doing anything that could get your clothes in a state, wear protective clothing. It’s so simple but an easy way to avoid ruining your fave outfit and reduce how often you wash your clothes. As Stella McCartney says, “if you don’t absolutely have to clean anything, don’t clean it”.  

5. Make do and mend.
You’ve lost a button, there’s a hole in your sock or a rip in your favourite jeans? A simple stitch and sew will do the job. There are more and more sewing and mending workshops popping up all over the UK so find one near you. Alternatively, send your clothes to Clothes Doctor for repairs and alterations via post.

6. Ask: who made my clothes?
“Transparency is the first thing we need to do to make brands accountable and to share respect for the people who make our clothes, who are working in such dangerous conditions that they could lose their lives.” said awe-inspiring creative director of Fashion Revolution Orsola de Castro.

Asking fashion brands that simple question Who Made My Clothes? is powerful and starts the conversation that these businesses need to have. Send an email to your favourite clothes brand or post on Twitter or Instagram tagging those brands with the simple hashtag #whomademyclothes

7. Do your research.
“We forget clothes come from farms. When it comes to food, we’ve had a bit of a revelation but we need to understand that more about fashion, and what that means for those farmers” said Amy Powney, designer and Creative Director at Mother of Pearl. 

If you care about where your food comes from, let’s apply that to our clothes too! Follow the hashtag #imadeyourclothes on Instagram to celebrate the talents and skills of the farmers, artisans and factory workers who make your wardrobe.

8. Think about where and how you shop for Christmas.
Rethink the ‘buy buy buy’ mentality that often comes with Christmas and get crafty: make some edible gifts (these Happiness Balls always go down well), make your own Christmas cards, knit something (full disclosure, I can’t knit but I’m jealous of everyone who can!), gift an experience or even just your time. 

If you do want to buy something, use your spending power to shop from small, independent shops, makers and markets who could really use your support.

9. Find what fits and stick with it.
“If we want to make a change, we need to make it consistent and stick with it” said Orsola de Castro. Whether you want to stop throwing out clothes, you’re vegan and avoiding leather, or you just want to buy less, commit to one thing and run with it. If it resonates with you, you’re much more likely to stick with it.

10. “Be an active citizen” said Circular Design Expert, Professor Rebecca Earley. There’s no such thing as the perfect activist, but we can all fight for what we know is right. Take positive action and know that, in small ways, we can all make a difference.

5 Comments
  • Sebastian
    Posted at 11:37h, 11 November Reply

    Today I want to share some steps that you can take to fight fast fashion. But first, let s talk about  Fast fashion is defined as an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers ( source ).

  • Charity Clothes Sale to support Shelter the Storm | Melissa Hemsley
    Posted at 17:01h, 13 November Reply

    […] And if you’re looking for more easy ways to *fight fast fashion*, have a read here. […]

  • Patrick
    Posted at 18:52h, 21 November Reply

    So perhaps now you re convinced that something needs to change in the way that the fashion industry operates. Unfortunately, that s extremely hard to do. What we Instead of buying brand new clothes, buy used. Most cities have a great selection of thrift shops, and if not there are ways to buy used online, using sites like Poshmark or apps like Depop. This article shares some more detail on reasons to shop secondhand.

  • The Sustainability Sessions raised £3K for charity | Melissa Hemsley
    Posted at 17:03h, 22 November Reply

    […] The sessions were packed out, with speakers like June Sarpong MBE, Fearne Cotton, Grace Dent, Anita Rani, Madeleine Shaw and Shona Vertue, covering all the sustainable living topics from food to fast fashion to gut and mental health to travel to plastics. You can read more about what I learned and top tips on greener travel here and cutting fast fashion here.  […]

  • 4 ways to live a more sustainable lifestyle | Melissa Hemsley
    Posted at 17:00h, 02 December Reply

    […] Here are 10 more easy ways you can enjoy a more conscious closet! […]

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